WE ARE ON A MISSION

At EC30, we are on a mission to re-imagine clean for the planet.
So you can stop just cleaning.
And start living clean.

OUR CHALLENGE:
re-think everything

Lists of Ingredients that you can’t pronounce; plastic bottles that scream at you; tons of plastic waste and chemicals you don’t need.

 

At Procter & Gamble, we invented clean – from the first soap that floats ™ - to cleaning every surface on you and around you. But now it's time to make a difference that lasts for generations to come.

 

Years of research and questioning everything that the industry took for granted paid off.

 

Today, we are proud to present you with the most unexpected and game-changing technology.

SURPRISING INSPIRATION

We got enlightened to link our best-in-class cleaning technologies with the best practices from textiles industry.

This is how the swatch was born!

THE GENIUS OF WATERLESS SIMPLICITY

Our technology is smarter, you get better clean.

With smarter technology and less ingredients, you are getting the best clean we have ever offered. So, that you will want to use it on everything - even your toilet!

 

See how our different products work:

HAND WASH

LAUNDRY

TOILET CLEANER

SURFACE CLEANER

FACE WASH

SHAMPOO

BODY WASH

TACKLING THE WORLD OF WASTE. TOGETHER.

We're going the extra mile. We need you to come along!

 

The cleaning industry generates huge amounts of unnecessary waste, together we can make massive reductions.

6 Billion
PLASTIC BOTTLES

0 PLASTIC
100% Compostable

12 MILLION
LBS OF CO2

75% LESS
EMISSIONS

800 MILLION
GALLONS OF WATER
TO SHIP

80% LESS WEIGHT
75% MORE SPACE

JOIN US!