The Cause: Why Carbon Neutral?

Let’s start with climate change. By agreeing to the Paris Agreement on climate change, the participating countries committed to keep global warming well below 2˚C (3.6˚F) above pre-industrial levels while trying to limit temperature increase to 1.5˚C (2.7˚F). While a half a degree doesn’t seem like much, the difference in fact is vast. In a recent report from the Intergovernmental Panel on Climate Change, they discovered that limiting global temperature rise to 1.5°C will bring less severe impacts than if the world warms by 2°C.  

How? Take extreme temperatures, for example. Under 1.5˚C of warming, 14% of the world’s population should expect extreme heat waves at least once in five years. Under 2°C of warming, that population escalates to 37%. The coral reefs are expected to decline by up to 99% at 2°C of warming–up to 29% more than at 1.5˚C.

And that’s why we must work to decrease warming as best we can by making changes to our behaviors. Each person, business or group is responsible for emitting carbon dioxide and other compounds due to the consumption of fossil fuels. These compounds build up in the atmosphere, warming the climate and leading to many other changes around the world—in the atmosphere, on land, and in the oceans. In an effort to go carbon neutral, those emissions are assessed and (hopefully) reduced to zero through a combination of efficiency measures including emission reduction projects.

We created EC30 as a way to combine our knowledge of cleaning with technology that could reduce our carbon footprint. We took steps like eliminating non-essential ingredients and using renewable electricity to help power our manufacturing operations. As a result, EC30’s shampoo and laundry products have reduced CO2 emissions from ingredients, manufacturing and transportation by more than 50% vs. traditional liquids. For what we can’t reduce today we invest in natural climate solutions through accredited partners to offset the rest.