The Cause: Why Carbon Neutral?
You’ve heard us talk at length about carbon
neutrality, but what exactly does it mean, and
why is it so important to us?
Let’s start with climate change. By agreeing to the Paris Agreement on climate change, the participating countries committed to keep global warming well below 2˚C (3.6˚F) above pre-industrial levels while trying to limit temperature increase to 1.5˚C (2.7˚F). While a half a degree doesn’t seem like much, the difference in fact is vast. In a recent report from the Intergovernmental Panel on Climate Change, they discovered that limiting global temperature rise to 1.5°C will bring less severe impacts than if the world warms by 2°C.
How? Take extreme temperatures, for example. Under 1.5˚C of warming, 14% of the world’s population should expect extreme heat waves at least once in five years. Under 2°C of warming, that population escalates to 37%. The coral reefs are expected to decline by up to 99% at 2°C of warming–up to 29% more than at 1.5˚C.
And that’s why we must work to decrease warming as best we can by making changes to our behaviors. Each person, business or group is responsible for emitting carbon dioxide and other compounds due to the consumption of fossil fuels. These compounds build up in the atmosphere, warming the climate and leading to many other changes around the world—in the atmosphere, on land, and in the oceans. In an effort to go carbon neutral, those emissions are assessed and (hopefully) reduced to zero through a combination of efficiency measures including emission reduction projects.
We created EC30 as a way to combine our knowledge of cleaning with technology that could reduce our carbon footprint. We took steps like eliminating non-essential ingredients and using renewable electricity to help power our manufacturing operations. As a result, EC30’s shampoo and laundry products have reduced CO2 emissions from ingredients, manufacturing and transportation by more than 50% vs. traditional liquids. For what we can’t reduce today we invest in natural climate solutions through accredited partners to offset the rest.
But how does the rest of the world feel?
Consumers have long been wary of marketing buzzwords that lead them to believe that a company’s products are more eco-friendly than they actually are, when companies display words like “conscious,” “sustainable,” and “ethical” on their ads. Research from The Harvard Business Review indicates that consumers are indeed very sustainability-driven when it comes to making purchases, bucking convention and causing brands to put their eco-friendly money where their mouth is.
Additionally, the "People's Climate Vote," organized by the United Nations Development Program in conjunction with Oxford University, distributed poll questions throughout 50 countries between October and December of 2020. Across all countries, around 1.22 million people of all genders, ages, and educational backgrounds took part, with 64% of participants considering climate change as an emergency, requiring urgent responses from countries.
So, let’s start our Journey together
To achieve the goal of heating by just 1.5˚C, we need collective effort – from governments, companies and, most importantly, our individual actions. In creating EC30, we realized how complicated and time consuming it can be to understand your personal carbon footprint, that’s why we’re bringing you along on ‘The Journey.’ Here, we’ll cover how to get started on calculating your footprint, touch on how we can all make changes in the areas that leave the biggest trace and offer tips on the simple everyday habit shifts we can make that add up to make a big difference.
No one’s perfect – we’re all juggling work, family, temporary (we hope) home school, and at times even a social life! For us, getting as many of us as possible making some change hugely outweighs vs a few perfect practitioners. Only together can we put the planet’s needs first.
Stick with us for more on our journey, and your journey to carbon neutral cleaning.
We Belong Together