The Journey to Carbon Neutral Cleaning
Given the increasing urgency to address climate change, EC30 felt it was important to start our journey towards carbon neutral cleaning. Because this can be a complicated space, we felt it was important to share additional perspective on the principles that have guided us and the approach we have taken.
Job #1 – Reduce Greenhouse Gas Emissions!
To address climate change, the top priority is to reduce and eliminate greenhouse gas emissions. EC30 was designed and manufactured with that goal in mind. By taking steps like eliminating non-essential ingredients and using renewable electricity to help power our manufacturing operations, EC30’s shampoo and laundry products were able to reduce CO2 emissions from ingredients, manufacturing and transportation by more than 50% vs. traditional liquids. As we go forward, we will continue our focus on how we can reduce our carbon footprint even further.
Job #2 – Balance What we Cannot Eliminate Today
While job #1 is to reduce emissions, we recognize there are some emissions we cannot eliminate today. To estimate EC30’s remaining emissions, we performed a lifecycle assessment study that covered supply chain, manufacturing, and end of life. We also estimated the consumer use phase based on data from consumer use of laundry detergents. This helped us understand the amount of carbon we would balance via the use of high quality carbon offsets.
Use Only High Quality Offsets and Credible Partners
We are experts in clean, we are not experts in carbon offsets. That is why we felt it was important to work with credible partners who can ensure we are using only high-quality offsets. We have chosen to partner with the Arbor Day Foundation to purchase high quality offsets and support projects that advance reforestation efforts in the United States. You can read more about those efforts at the Arbor Day Foundation.